Meanwhile, instead of intervening, the passengers in his car pulled out their mobiles and filmed the carnage...
As he neared the bear, the passengers advised him against his plan. Mr. Bhatara, however, was determined to fulfill his selfie mission. Once he was within reaching distance, though, the bear was not as injured as it seemed (or it was just having a bad hair day) and lunged forward, pinning Mr. Bhatara to the ground, "killing him on the spot," according to Forest ranger Dhanurjaya Mohapatra.
Then, perhaps disgusted at this epic display of homo-sapien apathy, a stray dog joined the fray in an attempt to save the man, and tried to fight off the bear! The bear, however, seemed to believe that the world had one too many selfie-seeking humans and finished off poor Mr. Bhatara.
According to media reports, once the body was retrieved, forest officials treated the bear for its injuries. The dog, although probably still disgusted, was unharmed.
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Reference: Independent: Man 'trying to take selfie' dies after being mauled by bear
USA Today: Bear mauls to death man who tried to take a selfie with the injured animal
Hindustan Times: Search Odisha man tries to click selfie with injured bear, is mauled to death