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Media Archive

BURST! Demographic Report
October 1999 - January 2000

Note: This report reflects the aggregate results of all sites participating in the Site Demographic Survey.

• 192,450 of BURST!'s network visitors responded to this survey.
• 356 sites participaged in the Site Demographic Survey.

Note:  Due to rounding, column Networks may not add to exactly 100%.

	Darwin Awards 1322 (2001)		Darwin Awards 705 (2000)		Network 147364
75 +		1%		1%		1%
65 - 74		1%		0%		2%
55 - 64		4%		2%		5%
45 - 54		11%		7%		12%
35 - 44		16%		12%		16%
25 - 34		25%		24%		18%
18 - 24		24%		30%		22%
Under 18		18%		22%		22%
No answer		1%		1%		1%

	Darwin Awards 1304 (2001)		Darwin Awards 702 (2000)		Network 145883
Male		65%		63%		48%
Female		33%		34%		49%
No answer		2%		3%		3%

	Darwin Awards 1302 (2001)		Darwin Awards 702 (2000)		Network 146037
Some HS		17%		21%		20%
HS Grad		11%		12%		15%
Some College		30%		29%		29%
College Grad		23%		20%		18%
Post-Grad Work		7%		5%		4%
Post-Grad Degree		10%		8%		8%
No answer		3%		4%		6%

	Darwin Awards 1231 (2001)		Darwin Awards 659		Network 134737
Yes		71%		65%		74%
No		29%		35%		26%

	Darwin Awards 1261 (2001)		Darwin Awards 679 (2000)		Network 139310
Yes		56%		53%		51%
No		44%		47%		49%

	Darwin Awards 1254 (2001)		Darwin Awards 683 (2000)		Network 139289
Daily		5%		6%		13%
Several times/week		13%		14%		16%
Once/Week		15%		13%		12%
Several times/month		16%		15%		10%
Once a month		11%		8%		5%
Less than once a month		7%		7%		4%
First visit		34%		35%		40%

	Darwin Awards 1289 (2001)		Darwin Awards 698 (2000)		Network 144393
$100k +		12%		10%		8%
$75k - $99.9k		9%		8%		7%
$50k - $74.9k		18%		17%		15%
$35k - $49.9k		15%		14%		14%
$20k - $34.9k		12%		12%		14%
Under $20k		11%		12%		14%
No answer		24%		27%		28%

	Darwin Awards 677 (2001)		Darwin Awards 677 (2000)		Network 136448
60 + mins.		11%		19%		9%
31 - 60 mins.		11%		17%		10%
21 - 30 mins.		21%		23%		17%
11 - 20 mins.		27%		23%		24%
5 - 10 mins.		22%		13%		24%
Less than 5 mins.		7%		5%		15%

	Darwin Awards 677		Network 139253
20 + hrs		3%		13%
11 - 20 hrs		5%		13%
6 - 10 hrs		12%		21%
3 - 5 hrs		25%		24%
1 - 2 hrs		36%		18%
Less than 1 hr		19%		12%

	Darwin Awards 672 (2001)		Darwin Awards 672 (2000)		Network 137205
Senior Management		2%		2%		3%
Other Management		5%		4%		5%
Professional		19%		16%		16%
Technical		18%		17%		9%
Sales		4%		4%		4%
Administrative		5%		6%		5%
Other Employed		9%		8%		8%
Homemaker/Full-time Parent		2%		1%		5%
Student		29%		35%		33%
Retired		3%		2%		5%
Not Employed		2%		3%		3%
No answer		2%		3%		3%